Apothe~carry: The voice of now - Final project
The Brief
In this final course exploration you will practice and extend your creative process in response to a current and complex graphic design need. Through this exploration you will reflect and write on the in this moment in time to consider what our times are asking for.
Based on your free write and analysis of your will discover a topic, prepare a communication design proposal highlighting a multi-component system to design and fully execute.
Process
Discover:
Through a curious investigation, write a summary that analyzes your observations of the times research and expand on your initial reaction to the writing prompt, keeping detailed records of your thoughts and discovery along the way to identify a message or theme.
Respond:
Based upon your discoveries, carefully consider and identify a message to be communicated with consideration to multiple media options you may investigation the development of a visual experience. Prepare a design proposal describing what you want to say, who you will say it to, for or with and how (in what forms) system of artifacts (3 or more deliverables in different media) is required.
Resonate:
Work toward the development of your visual experience through the application of an exploratory creative process. Provide visual evidence of your exploration; showing multiple working directions is required. Starting with one idea and executing it will not be acceptable Revise: Create well-developed comps. Work in progress shared classes 17 and 18.
Reveal:
Finalize fully executed visual experience. All work must be fully executed (printed, digitally published, etc.)and photographically documented. Consider the following requirements when submitting your work:
• Print-based work needs to be printed, constructed (if required by the form), and photographed both in context and, separately, with portfolio-quality product shots showing details of the object.
• Screen-based work should be presented with screen grabs in a well-organized PDF in addition to live links (URL, student pages, YouTube, or other appropriate live delivery method are acceptable).
• Work designed for the environment will be addressed on an individual basis.
• PDFs from program files will not be accepted as completed work.
• Process books should be saved as reduced-size PDF files. Live links and/or video files may be embedded directly into the PDF by creating an interactive PDF with Adobe Acrobat.
• Process books should be well organized and prepared as if presenting to a client. Avoid unnecessary content, such as copying and pasting all of the assignment criteria, and keep in mind that not every word of peer or professor feedback is relevant to showing your process. Specific comments that have directly shaped or influenced your work may be included in the context of showing the outcome of the influence.
• Process books should be minimally designed and well organized, with emphasis on the content. Distracting design interferes with the purpose of the process book—to showcase your methodology. Err on the side of simplicity in terms of design.
Research and Development
List of ideas I came up with:
A graphic design system can help solve various problems in the world by effectively communicating information, ideas, and solutions such as:
Healthcare Communication: Design systems can be used to create clear and visually appealing healthcare materials, making it easier for patients to understand medical instructions, health risks, and treatment options.
Environmental Awareness: Graphics and infographics can be powerful tools for raising awareness about environmental issues such as climate change, pollution, and conservation efforts.
Disaster Preparedness: Design systems can create visually engaging materials that educate communities about disaster preparedness, evacuation routes, and safety procedures.
Education: Graphic design can be used to create educational materials, especially for online learning, to enhance comprehension and engagement for students of all ages.
Cultural Preservation: Preserving and sharing cultural heritage through design can help protect languages, traditions, and historical knowledge that might be at risk of disappearing.
Public Health Campaigns: Design systems are crucial for creating effective public health campaigns, such as those related to vaccination, hygiene, and disease prevention.
Social Justice Advocacy: Design can play a significant role in advocating for social justice causes by creating impactful visuals and infographics to convey the message.
Urban Planning: Graphic design can assist in the planning of cities and urban areas, visualizing architectural proposals, traffic flow, and infrastructure development.
Product Packaging for Sustainability: Sustainable packaging design can help reduce environmental impact and promote eco-friendly consumer choices.
Political Awareness: Design systems can be used to create campaign materials, infographics, and voting guides to promote civic engagement and political awareness.
Accessibility: Design systems should prioritize making information accessible to individuals with disabilities through inclusive design and alternative formats.
Community Engagement: Effective design can facilitate community engagement in local projects, events, and initiatives, enhancing participation and feedback.
Historical Preservation: Graphic design can aid in the preservation and documentation of historical sites and artifacts, making history more accessible to the public.
Technology Education: Visual materials can make technology education more approachable and user-friendly, improving digital literacy.
Disaster Relief and Aid: Design systems can be used to create information graphics and signage for disaster relief efforts, aiding victims and responders.
Mental Health Awareness: Design can destigmatize mental health issues, educate the public, and provide resources for those in need.
Financial Literacy: Graphics can simplify complex financial information, making it more accessible and understandable for people to manage their finances effectively.
Science Communication: Effective design can help scientists and researchers convey complex findings to the public, fostering scientific literacy.
Crisis Communication: Design systems are essential in crisis communication, helping organizations convey critical information during emergencies and disasters.
Agricultural and Food Sustainability: Design can promote sustainable farming practices, educate consumers about food sources, and reduce food waste.
The potential applications of graphic design are vast and diverse, and a well-implemented design system can play a crucial role in solving problems by making information more accessible, engaging, and understandable.
The above listed in green were topics I was very interested in so I decided to combine them. Healthcare Communication + Environmental Awareness + Product Packaging for Sustainability + Accessibility = A Eco-Friendly Pill Canister with label designed for those with visual impairment.
Research Findings Accessibility
According to the World Health Organization (WHO), Globally, at least 2.2 billion people have a near or distance vision impairment.
EnChroma reports that there are 300 million color blind people in the world. Color blindness is more common than you might think. 1 in 12 men is color blind while only 1 in 200 women have the condition.
Color Blind Research and Visual impairment below, including safe colors and best typeface for legibility.
Research Findings Sustainable Packaging
According to Cabinet, an estimated 165 billion plastic pill bottles enter oceans, waterways and landfills every year. Due to these dissolving into microplastics (PFAS) the average person consumes 5 grams of microplastics every week—about the size of a credit card.
Target Demographic
Based on the research Caucasian women age 20–50 use the most prescriptions out of any demographic. A Pew Research Center survey finds Millennials (25–40) and Gen Z (9–24) stand out for their high levels of engagement with the issue of climate change. 90% of Millennials are interested in pursuing sustainable investments. Therefore target demo for this product are Caucasian Women Age 18–40.
Product Design Evolution
Plastics are incredibly harmful to people and the environment, therefore changing the material to food grade stainless steel, and infinitely recyclable material. This material can also be Powder coated in different finishes and colors to help with, personalization, clear organization, and helping users tell prescriptions apart. Looking toward biomimicry for design inspiration as I want to reflect the natural aspect of this product. With that said, the Honey bee comb/hive system is one of the best pieces of natural engineering ever conceived.
Not only does the rounded Hexagonal shape help to align the product with the environment it also prevents it from rolling off a counter or table, makes for an easier opening lid and ability to hold due to natural flat fulcrum points as opposed to round lids which are notoriously hard for those with arthritis, and allows container to be stacked and organized easily. Leading to the product sketches below.
3D Modeling
View 3D Scene Here
Isolated Canister Design Here
Brand/Logo Creation
Based on the Demographic I put together a Stylescape based on color exploration, lifestyle pictures, interests around our target Demo, and typographic studies. Think of a Stylescape as the Graphic designers version of an interior designers mood board, just setting the whole brand vibe.
The Brand Design was built in tandem with the Product Design
P22 Mackinac Pro was used as a base for a warm and welcoming brand touch, similar to how hims & hers prescription brand. Color palette was influenced by nature and femininity. Also, what better way to stand out in sea of sans serifs than with a nice humanist inspired typeface.
Prescription/FDA Redesign for Visually impaired
According to research done by Hubspot, these are the best accessible fonts for visually impaired audiences: OpenDyslexic (no thanks), Arial (The poor persons Helvetica), Helvetica Neue (Designers beige and vanilla), & Verdana (pass). With this said there is a more recent font created by the Braille Institute to help those with vision issues see more clearly and it is called Atkinson Hyperlegible. I mean it's not just Legible, it's Hyper legible, what's not like here?! But honestly they made some really smart choices on this Font to help with legibility.
What the FDA Requires for prescription labels according to the board of Pharmacy
Redesigned labels with color vision impairment and color blindness consideration.
Anatomy and Hierarchy of New Label Design
FINAL Products
Podcast Ad
Millennial women over-index for listening to podcasts about language, horror, drama, celebrity, and beauty/fashion, based on study by PodNews. With the True Crime genre being the most popular of them all. Based on this info about the key demographic we would create and launch custom ads for each genre.
Magazine Ad
These ads would be in key publication that are target demographic purchase regularly like InStyle, Cosmo, Good House Keeping, et al.
Pharmacy Table Tent Pop-Up Display
Table tents would be set next to point of sale (POS)/cash register and also near prescription drop-off/pick-up windows.
Social Media Ads — Animated
Social Media Ads — Static
Behind the scenes work
