MFA SCAD: GDVX734 Project #1
The Wrapper Project
PROJECT PURPOSE
In this project, you will analyze the content of an existing food box or bottle
label for a food or beverage product. You will break it down to its basic elements and
rebuild it in different directions. Find an example that has a good amount of text
beyond the nutrition facts and ingredients list. The project involves a series of
experimental designs for typography and communication and contains five parts to
feel the different typography changes brought by various factors.
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